Trend Reporter October 2008
 
 

The Evolution of the Annual Report
Michael Murphy, CEO Trimedia Group

Good communicators are always examining what they might need to do in the future to be more effective and several clients asked for advice on how they should be evolving their annual reports. This classic corporate communication tool is under pressure to deliver a wider range of information and messages
to more stakeholders, often with specialist interest in a
particular topic.

 
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The Annual Report reloaded
By Justin McKeown

The need for annual reports to be evaluated, rebalanced and reloaded was one of the key messages at last week’s Trend Club Webinar.

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“ The future of the annual report lies in a broader  spectrum of tools (…) which have the potential to differentiate and deliver it’s various functions” Michael Murphy, CEO, Trimedia Group
Webinar Q&A’s
Over the course of the webinar questions were emailed in. Tobias Steger, Managing Director for Trimedia Basel and Zurich, answers the questions our panel did not have time to answer on the day.
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Niklas Alm
Changing Expectations
By Niklas Alm

A perspective from the Nordics on the evolution of the Annual Report.

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Slimming down and shaping up - a new era for Annual Reports.
By Tobias Steger

Tobi Steger presents the survey findings and explains how this tool can be improved.

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James Ford
Hold the front page! Annual reports can be newsworthy
By James Ford
A public sector perspective on how to turn an Annual Report into a communications opportunity.
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Registered in Switzerland number: CH-020.3.926.916-7
 
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