Will an economic downturn affect
business commitment to CSR?
By Michael Murphy

As the US market faces challenges following the sub-prime fall out, the effect is slowly but surely reverberating across Europe and that means businesses are looking to tighten their belts. In particular, Corporate Social Responsibility activities will be interrogated to look at how it tangibly benefits their business. What we may see is the corporate world split into two camps, the believers and the non-believers.

Our CSR Talent

In recognition that CSR is a trend here to stay, Trimedia offers its clients a team of talented specialists, headed by multiple award-winning UK Director of CSR, James Wright. James is supported by his international team members who, like him, have a wealth of experience in CSR to offer clients. Onboard are Gabi Faber-Wiener (Austria), Olivier Lechien (Belgium), Marie-France Bergamo (France), Katrin Ehlers (Germany), Manuela Roccato (Italy), Lucille Hegger (The Netherlands), Rosa Matos Bento (Portugal), Luis Felipe Martin (Spain), Anders Hagensgǻrd (Sweden), and Werner Mäder (Switzerland). Find out more about our CSR experts here: www.trimediagroup.com/csr.

Trimedia has won an International Public Relations Association (IPRA) Golden World Award in the CSR category for the BT Better World campaign. The same campaign also won the Corporate-Community Partnership award at the PR News’ Global CSR Awards in support of ChildLine, the free helpline for children and young people in the UK.

Trimedia’s footprint is the biggest in pan-European Public Relations. We have 30 offices across 11 countries. Our wholly owned sister company, Mmd, adds another 18 countries in Central and Eastern Europe, Russia and Eurasia. Our 700 experts are trained to challenge change. They have the tools to act and the talent to achieve the right results for you. Everywhere in Europe. Trimedia offers its clients the latest news and views on global, regional and local TRENDS in communications as well as offering professional expertise on how they can benefit from them.

Trimedia’s CSR experts are ready to help shape a client’s portfolio of activities in this increasingly important area of communications. Drawing on the company’s talent bank of pan-European resources and mindful of current trends in CSR and public awareness of the topic, they offer campaigns tailored to suit the needs of individual clients. In addition, Trimedia also offers its clients special CSR workshops.

Today’s leading companies, from multinationals to SMEs, recognise that Corporate Social Responsibility must be an integral part of their communication process. Trimedia has the tools and talent to provide its clients with cutting edge expertise in CSR, reinforced by its cross border pan-European network of offices and global reach. The company is already very active in this area in a number of European countries.

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