Trend Reporter July 2008
 
 

Risk & Trust: surviving a crisis
in the global media age

Michael Murphy, CEO Trimedia Group

Global 24/7 media, Web 2.0, social networking and citizen journalism are changing the platforms, content, style and speed at which information can be exchanged. The good news is that the principles of crisis communication have not altered radically. The bad news is that some organisations and communications departments have not kept pace with the new skills, attributes and attitudes that are needed.
 
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Trimedia Trend Club: Crisis Communication and the Internet

During a webinar on July 1st Trimedia hosted a live debate on the impact of Web 2.0 on crisis communication and crisis management.

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Does Web 2.0 affect Issue and Crisis Management?

Without any doubt. It makes the communication process more complex, more difficult to control and less forgiving. That said, the fundamentals of crisis communication remain unaltered. Lieven Stas gives you his own personal view.

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Webinar Q&A’s

As soon as the webinar began, questions poured in. Our panel of crisis experts – Lieven Stas, CEO Trimedia Belgium and Stephen Lock, Regional Director of Eurasia Strategies Group at Mmd – were on call to answer questions.

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“In the early 90s, there was a book called ‘The First 24 Hours of Crisis Communication.’ In the internet era, it’s not the first 24 hours ... it is the first 24 minutes which count!” Lieven Stas, CEO of Trimedia Belgium

Generation ‘Y’ Crisis Communication
When advising companies on the best way to handle an issue or a crisis we talk about control, accurate reporting, agreed statements and timing. If we thought that communications around an issue were going be uncontrolled, inaccurate and random we would be extremely worried, but the reality is that in today’s internet world this is exactly what could happen.
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TOOLS Crisis Communication Package

Effective communication and good management in a crisis means having the right information at the right time, of the right quality and in the right place.

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